To Get Your Email To Stand Out From All The Junk
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The article "To Get Your Email To Stand Out From All The Junk" is about email marketing, it has been written by David Coyne.
We know that electronic mail marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial electronic mail is clogging up the inboxes of everyone.So how do you improve the chances of making your electronic mail stand out from junk mail? (And I’m assmuing you’re not sending out unsolicited electronic mail. If you are, shame on you.)First, you want to make it sipmle for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.”Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone.Never use ALL CAPS in your subject lineDon’t use an exclamation mark “!” either.Use the same phrase repeatedly in the subject line whenever you send an electronic mail. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently.Put your prospcet or subscriber’s name in the subject line, e.G. “Susan, Get This Special Report.” (This is simple to do if you use an autorseponder. Get one at http://www.GetResponse.ComSpend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a hedaline for an ad. But be careful not to use words (such as Free) that could target your electronic mail by anti-spam program.Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see wihch subject line gets the most response or clickthroughs.Apply these techniques and you stand a much better chance of having your electronic mail read, not sent to the prospect’s “trash” folder.About The AuthorDave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT “Start A High Income, Low Risk Home Busienss And Never Create A Product, Write An Ad or Talk To Anyone.” Send an electronic mail with REF006 in subject line to dcinfobiz@GetResponse.Com
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To Get Your Email To Stand Out From All The Junk
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